If you believe AMP is right for you and you’re ready to start, I’ll outline the basic first steps. You don’t need AMP at all for webpages that are responsive and fast enough already. For example, our Bruce Clay India office has helped implement AMP for some clients there with good results. The AMP solution makes the most sense in countries/regions with slow network speeds. In hindsight, their time and effort would have been better spent creating new content. But the website’s rankings and traffic were unaffected. The result? Their AMP pages displayed slightly faster to mobile searchers. Four staff members worked for five weeks to complete the project. company, converted several thousand of its webpages to AMP. Here’s a story to illustrate that HTTP/2 statement. We have written about these before (see What Is a Progressive Web App). ![]() PWAs can make your website behave like a native mobile app. So if your market has 4G or 5G internet speeds and your website is HTTP/2 enabled, then you probably don’t need AMP at all. The HTTP/2 protocol speeds up data transport on the web. Less distance to travel means faster delivery, so your pages display more quickly on a mobile device. CDNs work by bringing the heaviest resource files on a site closer to the end user. What are alternatives to implementing AMP? Google’s Gary Illyes has said this publicly. If you’re looking for a way to make your webpages faster, then AMP may be right for you. And ads in this format have a better chance of being seen. Retailers and many others use AMP to serve landing pages fast. ![]() Today, some websites do benefit from implementing AMP. Google recommends AMP primarily for these types of sites. Over time, AMP has spread to other types of sites - particularly advertisers, ad-technology platforms and e-commerce sites as well as publishers. Google wanted to help news stories come up almost instantly from the search results. Originally, the AMP solution was intended for media sites. Some SERPs include an AMP carousel that a user can swipe through. Google marks AMP results with a lightning bolt. Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using mobile devices.ĪMP can present additional benefits: appearing in the AMP carousel in Google search, and offering a better experience to searchers. Multiple studies have shown that page load time also heavily impacts a site’s bottom line: conversion and revenue. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm. Both searchers and search engines want webpages to be lightning fast.
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